SEO optimisationStarting from 700€
Website optimization for search engines (SEO) has become an integral element of business success. Simply creating a website is no longer enough – a strategic approach is needed to ensure visibility for the target audience. For effective results, both internal (On-page SEO) and external (Off-page SEO) optimization techniques must be combined.
Search Engine Geographic Dominance
Each region uses different search tools:
– Google – global leader (90%+ market share)
– Yandex – dominant in Russia and CIS countries
– Bing – popular in the USA and Western Europe
– Baidu – market leader in China
To reach the target audience, the website’s content and technical structure must be adapted to the search engine of the specific region.
Basic SEO Strategy Framework
1. Keyword Analysis
Identify the phrases your target audience actually uses in searches. Avoid overly narrow or industry-unused terms.
2. On-page Optimization
– Heading Hierarchy: Proper use of H1-H6 tags (bots must clearly determine content structure)
– Semantic Content: Natural keyword integration in the text, not “keyword stuffing”
– Meta Data: Unique title/description for each page
3. Algorithm Challenges
Google updates its algorithms every 2-3 months (e.g., Core Updates). We apply the E-A-T principle:
– Expertise
– Authority
– Trustworthiness
Critical Factors in Competitive Conditions
– Indexing Time: New pages may take 6-24 months to achieve organic results. To speed up the process, we use:
– XML sitemap submission
– Internal linking network
– Structured data markup (Schema markup)
– Off-page SEO: Essential in highly competitive niches:
– Acquiring backlinks from authoritative sources
– Managing social media signals
– Local SEO optimization (Google My Business, etc.)
How to Avoid Penalties?
1. Avoid:
– Cloaking (showing different content to users and bots)
– Automated content generation
– Excessive use of backlink farms
2. Focus on:
– Improving user experience (LCP, FID, CLS metrics)
– Mobile version optimization
– Content updates (every 3-6 months)
Next Steps
Would you like to know how your website can reach the TOP 3 Google positions for specific search queries? We invite you to discuss an individual SEO plan – contact us, and we will conduct a detailed website audit and develop an action strategy!
